MAXshop.com hosted a Spring/ Summer launch fiesta at the Gracelands Bar at The Winery in Surry Hills this week. This perfectly eclectic backdrop was the ideal setting to show off the new clothes to the media, as well as providing a well needed mid- week escape!
Collection wise, the next 3 offerings of clothes and accessories from MAXshop.com are all completely different – so here is a one sentence download on each of them. Firstly, In the Garden, is an exciting assortment of bold colours and bright florals, displayed in front of a floor to ceiling live plant wall! I mean, it doesn’t get much more perfect than that!
The second collection Hacienda has a Spanish – Latin vibe, full of red, black and rose motifs – perfect for bringing out your inner senorita. Finally, To Catch a Thief is a range of clothes inspired by the classic 50’s movie of the same name. Channel a modern day Grace Kelly in this demure selection of pastels and lace for a vintage feel.
This fresh direction for the brand is a result of hiring a new Creative Director, Tracy Heaven, who acted as a main point of contact during the media showings throughout the day. Later in the evening fashion bloggers including Margaret Zhang, from Shine By Three, Jessie Bush from We The People and Darren Luk from Boy Moments, were invited into the colourful fiesta where chatter of the collection’s silk shirts ruled. The pastel bomber jackets and the floral suits were also a big hit amongst the crowd for the evening.
Guests were greeted with a Giggly Rose cocktail, perfectly suited to the theme – seriously sooo delicious we may have had more than one! To compliment the drinks were an array of canapés including king prawn rice paper rolls, salmon tartare cornettos, and the tastiest asparagus and green pea truffled risotto ever!
All in all, the event was a huge success, and with so many great pieces in this collection, we can’t wait for the weather to heat up!
