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The Wonderful World of Pinterest

Posted on February 8, 2012 by in Cloud Nine

Have you heard about Pinterest?

PR Daily describes it like this, ”Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.” And that’s basically it. Each user has a series of categorised pin boards which they add photos to, other users can then follow these pin boards and share your pins.

Pinterest is a unique social networking tool, especially for businesses, because you create and control your own image. Saunders & Co are currently contributing to Pinterest for Cloud Nine where we share pictures of beautiful hair, fashion and beauty as well as pictures of clouds. Other users can then re-pin these images or just look at our boards and be inspired to create their own beautiful hair. In a sense, we are creating a sort of visual portfolio which lets other users see what Cloud Nine is about and the different Cloud Nine products that can be used to create certain looks.

The best thing about Pinterest is that it’s still growing, more than 4000 percent in the last six months to be precise. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). With that type of rapid growth and with user engagement at over an hour, now is the perfect time to start pinning!

What are you waiting for? Check out Cloud Nines Pinterest: http://pinterest.com/cloudninehair/

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Saunders & Co PR goes global

Posted on February 3, 2012 by in Saunders & Co PR

Global Lifestyle PR network, SERMO signs up Saunders & Co

SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&C Saatchi group, has today signed leading Australian PR consultancy Saunders & Co.

The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & lifestyle sectors.  The network’s founding partners, Talk PR (UK), Me & Us (France), Nike Communication (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011.  The move into Australia and Germany in 2012, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.

The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach.  SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, Procter & Gamble, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.

Jane Boardman, CEO of Talk PR comments “This is a great start to 2012, continuing the forward momentum of SERMO’s growth.  Saunders & Co is a great fit for the network and operate in important markets for global clients.  Presence in Australia will increase SERMO’s exceptional depth of understanding of the global lifestyle sector and will add value to all of the agencies client’s businesses.”

Saunders & Co is a privately owned company and founded by respected marketer Gary Saunders.   Gary has recently brought in business partner Raffaele D’Alisa to steer the agency operations.  Saunders & Co have produced outstanding brand building PR campaigns for clients including P&G Beauty, SK-II, Pantene, Clairol, Mecca Cosmetica, Essie and Invisalign.

Gary Saunders comments, “SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known.  This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.”

For further information please email Raffaele D’Alisa at raffaele@sandcopr.com.au or call (02) 8394 4600. http://www.sandcopr.com.au

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Prix de Marie Claire

Posted on January 20, 2012 by in Beauty, Saunders & Co PR

It’s that time of year again when you need to put your responsible voting pants on and submit your product selections for the Prix de Marie Claire Awards.

This year is particularly big for Saunders & Co with several of our brands being selected as finalists including evo, Diptyque, Nars, Elixia, SK-II, Olay, and Pantene.

All you have to do to is head to the Marie Claire website, fill in your details and select which products are your fave in each category.  SIMPLE!

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Golden Globes 2012

Posted on January 18, 2012 by in Alterna, Beauty, Fekkai, Haircare & Styling, Hourglass, Mecca Cosmetica, Nars, Stila

Did you watch the Golden Globes? Here at Saunders and Co our favourite part was seeing some of the biggest names in Hollywood primped to perfection by our very own clients.

Keeping with the bohemian style of her dress, Jessica Biel kept her hair relaxed with loose waves thanks to Alterna’s Bamboo Range. For extra volume and lift Alterna Bamboo Volume Weightless Whipped Mousse and the Bamboo Volume Uplifting Root Boost were used on Jess’ damp hair. After styling the whole look was topped of with Alterna Bamboo Smooth Anti-Humidity Hair Spray to lightly finish the look and keep it in place all night. 

Fekkai handled the stunning and elegant up-do’s for Kate Winslet, Dianna Argon and Kate Beckinsale. They also did Reece Witherspoon’s long, beachy waves.

Doubling up, Kate Winslet’s cheeks looked barely blushing with the help of Stila’s Convertible Colour in Lilium. The other Kate, Kate Beckinsale’s makeup stayed flawless all night thanks to Hourglass Veil Mineral Primer and Hourglass Illusion Tinted Moisturiser.

 

 

Evan Rachel Wood was positively glowing with a mix of Nars Gaiety and Angelika blush on her cheeks while her soft mauve lips were the perfect combination of Nars Velvet Matte Lip Pencil in Sex Machine and the new Larger Than Life Lip Gloss in Como.

Which Golden Globes look did you love? Do you prefer the elegant looks of Kate Winslet and Kate Beckinsale or something more relaxed like Jessica Biel or Reece Witherspoon?

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Nubar Polka Dot Nails

Posted on January 12, 2012 by in Beauty

Look at who’s all grown up and playing for keeps….These edgy Black Polka Dots are not just for little girls!

Paint over the top of any existing nail polish to add an extra layer of fun to your mani and pedi.

Nubar Black Polka Dot

Fine black glitter and small black hexagonal spots in a clear base

RRP $13.20

Stockist details:  Please call Haircare Australia 1300 437 436

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Sending Lots of Love

Posted on January 11, 2012 by in Saunders & Co PR, Staff

Dear Emily,

Stop bludging, you’ve just had two weeks off!

Get those stitches out as soon as you can and get back to the office.

Get well soon Emily there are lots of boxes of shampoo and conditioner waiting for you!

Take care,

Saunders & Co Family XX

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Saison

Posted on January 11, 2012 by in Lifestyle, Saison

Did you know that Saunders & Co PR are on Facebook?  Yes it’s true!  And to make life even better….so are Saison! Get online and like them today.

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Secret Santa Sorted

Posted on December 20, 2011 by in Beauty, Elixia, Skincare

Elixia has developed three Limited Editorion Lip Gloss Treatments with Hilurlip and TPM Delivery Technology that moisturise lips and give a super glossy shine.  Packed in a special sliver triangle box to add an extra wow factor.  This trio is only available for Christmas 2011 – once it’s gone, it’s gone!

Each Trio Contains 3 Lip Gloss treatments:

  1. Nourish – A soft pink shimmer with a sweet, sugary flavour (Also available seperately to buy online)
  2. Refresh – A subtle silver sheen with a cool, mint flavour (Exclusive to trio pack)
  3. Plump – A flattering gold sparkle with a rich vanilla flavour (Exclusive to trio pack)

 

Available while stocks last online only at www.elixia.com.au

RRP $48.00

For more information about Elixia contact Cassie Bungey  T: 02 8394 4600 E: cassie@sandcopr.com.au

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MLS Sample Sale

Posted on December 16, 2011 by in Fashion, Michael Lo Sordo

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New ELIXIA® Vitamin E-Enriched Cleansing Cream

Posted on December 9, 2011 by in Beauty

Is your skin screaming out for some love after one too many makeup sins? Don’t stress. ELIXIA’s new daily cream cleanser gently removes dead cells and impurities from skins’ surface. Its Anti-Ageing Multi Complex Peptide Formula with 9 Forms of Vitamin E leave skin feeling soft, clean and moisturised.

 Key Ingredients:

  • 9 forms of Vitamin E – 8 forms of tocopheryl acetate gives skin a multi-active boost of moisture and hydration and helps protect the skin surface. Plus, Elixia’s patented TPM® Delivery System, made from natural Vitamin E (tocopheryl phosphate) ensures that our Cleansing Cream is
    the only product with 9 Forms of Vitamin E in its formulation.
  • Hyadisin- a new, active peptide that provides an immediate and long-lasting moisturising effect to the skin as well as an instant improvement in wrinkle appearance.
  • CoQ10 – a naturally occurring amino acid that helps protect skin cells from free radical damage.
  • Macadamia Oil – nourishing.
  • Avocado Oil – soothing, moisturising.
  • Rosehip Oil – antioxidant, anti-ageing.
  • TPM® Delivery Technology –TPM® offers 4 times greater absorption of key ingredients into skin, and adds an extra boost of Vitamin E.

Free From
No nasties, including parabens, formaldehydes, sulphates, phthalates, paraffins, artificial colours and dyes, SLS and SLES’s or DEA’s.

125ml Easy to use tube.
$49.95 rrp.

Available at selected Myer stores, www.elixia.com.au

For further information, images or interviews please contact:
Cassie Bungey
Saunders & Co Public Relations
E: cassie@sandcopr.com.au
P: +61 2 8394 4600

 

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