For Suboo it was the perfect debut. A fun collection of neons, cut outs, geometric patterns and light fabrics positivley screamed summer. Max Factor created a fashion forward, beachy inspired look. A glossy chartruese eye and gloss on the cheek kept the makeup young, light and fun. A perfect reflection of the collection. For the hair Morrocan oil created a sleek low pony that was woven at the sides. An interesting twist on a classic pony.

Christopher Esber was certainly a stand out show for many. A well edited collection indeed from the 23 year old. Esber foccused on either a high neck, plunging neck  or plunging back. There was a bit of everything, leather, sheer fabrics and tailoring with a palette of blue, white, black and grey.

The nails were kept neutral with Essie’s iconic Ballet Slippers. Renya Xydis really smashed it with the hair. Keeping it very sleek at the front with the help of the Cloud Nine iron while the back was then scultped into a basket weave shape and rolled into a basket weave bun. The makeup done by Napoleon Perdis was inspired by a beautiful assasin, an athletic, just-worked-out look. The key products were tinted moisturiser and an illuminating palette. The eye was a natural smokey eye with orange accents. The overall look was natural with a tiny bit of danger.

Oroton was first up with hair by Renya Xydis for Cloud Nine and nails by Miss Frou Frou. The makeup was provided by Nars for Mecca Cosmetica.  For the makeup Nars artist Linda Jeffreys created a soft bronzed look.

The hair by Renya Xydis using Cloud Nine was a modern take on the classic corn row. The hair was ironed using a Cloud Nine iron and then twisted back into a low pony tail. The pony tail was then curled with a Cloud Nine wand to add a soft curl and a bit of volume. The nails by Miss Frou Frou were a nude base  and then half the nail was painted with either Peacock, Tequila Sunset or Zest.

The collection itself was a beautiful mix of relaxed tailoring, silk seperates and sequined shifts.

And then there was Watson x Watson. Sisters Liberty and Somer Watson presented a highly wearable collection of weekend wear, sportswear and soft tailoring. Furs and leather pants are always a favourite, but the jacket’s were also stand out!

 The hair and makeup were kept simple but with a little bit of fun injected. The hair by Redken was youthful and inspired by a girl that had been out at a rave all night and had the mroning mist settling on her hair. The rave theme carried through to the makeup with some of the girls having face art around the eyes. The makeup was done by Max Factor and included an immaculate skin base with hints of gold highlights.

Today kicked off with Romance Was Born who didn’t disappoint with Marvel inspired makeup, flaming red wigs and an array of different manicures. The collection itself featured comic style prints, polka dots and stripes. A little bit Roy Lichtenstein but a WHOLE lot Romance Was Born.

The other stand out for the day had to be Kirrily Johnston. The hair was done by our very own Renya Xydis for Cloud Nine with nails by Miss Frou Frou. It was all a bit of a Saunders & Co affair backstage with our very own Gary Saunders right in the mix.

The  hair was styled two ways – tiny flat dreadlocks or pulled back into farmer girl style buns to perfectly complement the softly contoured faces and showcase the amazing jewellery. The collection was inspired by Romanian Gypsy’s and was light with soft florals, and earthy, simple tones.

The other stand out of the day for us had to be Dylan Cooper with models that had fun James Dean inspired up do’s. The makeup was a celebration of 80′s glamour; a smokey eye with a bright pink lip inspired by none other than David Bowie. The collection itself was a fun mix of prints, textures and colours.

Make sure you keep up to date with all the action over the next week right here with our daily blog wrap up.  See you tomorrow!

Our friends from SERMO at Talk PR in London recently went to hear a talk from Bruce Daisley, the UK Director of Twitter, where he outlined the platform’s advertising strategy as well as giving a few insights into where Twitter, which is about to celebrate its sixth birthday, is heading over the next few months.  And these are the 5 key points for you to take away….

1.  The idea of Twitter was hatched during a brainstorm on a company away day.

As Bruce said ‘day trips to two star hotels in the country with your colleagues can, from time to time, yield amazing results.’ 140 million worldwide users and counting.

2. Two out of every five Twitter users don’t actually tweet, they just use the service to monitor conversations.

The media seems to assume that people on Twitter are always tweeting about their lunch, nights out and latest music downloads, but there are in fact a lot of people who just watch and read from the sidelines.

3.Twitter doesn’t call itself a social network. It bills itself as an information network.

The emphasis is that it has gone from a place solely about people sharing, to a network where people find out the latest information and news. Bruce used lots of examples to illustrate this from tweeted pics of the plane landing in the Hudson River through to the updates around the riots last summer.

One interesting side point that Bruce mentioned is that some of the leading brands in the fashion world (i.e. Burberry), only use the platform as a broadcast mechanism. They send out messages to their followers but never respond to their queries. In many ways this flies in the face of the traditional ideas about social media which are all about engaging with consumers and hopefully turning them into evangelists for your brand. I guess the lesson here is that if you are successful enough as a brand and produce pioneering social media content you can be standoffish and people will still love you.

4. If you don’t know what a hash tag is you are not alone.

According to Bruce quite a lot of hardcore Twitter users don’t what it is and how to use it either. If it helps he says think of it in terms of a URL (website address) except that the hash tag directs people not to a destination site but to a specific conversation. One of the the key things about hash tags that broadcasters have cottoned on to is that they can be used to measure how popular programmes are. By gauging the number of people tweeting using a hash tags they can often get a very good steer on how many people have watched a particular programme.

5. And the hash tag that really caught people’s imagination was #prayformuamba.

In which Twitter users petitioned the almighty for the well being of Bolton Wanderers footballer Fabrice Muamba. It was used over 860,000 times.

What else???   Twitter’s advertising plans.

Essentially there are three ways of reaching out to Twitter users. The first one, and possibly the most appropriate for PRs to consider, is via Promoted Accounts. This is when a brand pays to to have the Twitter account promoted to people who Twitter thinks may be interested in it.

Brands only pay when someone follows that account and the fee for this works out roughly analogous to buying Facebook Likes. The other ways are through Promoted Tweets and Promoted Trends.

Bruce stressed that Twitter intended to keep advertising low key so as not to make it too instructive for its users.

He then showed how a few brands had been using Twitter largely from a traditional advertising and promotions perspective. He highlighted Nike’s use of the #makeitcount hash tag and American Express, which enables its users to tie their Twitter and card accounts together and then easily pick up discounts and freebies.

Finally Bruce concluded by adding that the key thing for brands using social media was to offer competitions, promotions and content as in his opinion people didn’t become followers (or give away likes) for nothing and expected something in return.

From the new WORLD OF KARL

]]> http://www.sandcopr.com.au/karlisms/feed/ 0 http://www.sandcopr.com.au/the-perfect-equation-for-wowcow%e2%80%99s-new-store-opening/ http://www.sandcopr.com.au/the-perfect-equation-for-wowcow%e2%80%99s-new-store-opening/#comments Tue, 13 Mar 2012 03:51:03 +0000 admin http://www.sandcopr.com.au/?p=3203 There’s a new COW in Newtown and she‟s mustering the masses for a King Street stampede!

WOWCOW is celebrating the launch of its second super chilled yogurt and dessert lounge on Saturday March 17th by announcing their “Going for Gold” for Oxfam campaign on opening day.

Those looking for a sweet-tooth fix will be able to chalk up the low calorie treat to charity, going completely guilt-free as their gold coin donation scores them one of WOWCOW’s award winning super chilled yogurts and sends funds to a worthy cause. WOWCOW have been fundraising for Oxfam Australia since the company‟s inception with monies raised directed to the purchase of cows for communities in developing nations (everydayhero.com.au/wowcow).

To date the company has purchased 36 cows and founder Carl Harwin is hoping their “Going for Gold” campaign on opening day will see this number doubled.“Our target might be a little ambitious but it’s a program we all feel passionately about. We are confident Newtown locals will get behind us in supporting this great cause while celebrating our new store, as we join them in the neighbourhood.”

In addition to fundraising for Oxfam Australia on opening day there will be entertainment for the kids. A constant flow of WOWCOW’s legendary, baked fresh WOW STICKS served with Belgian chocolate will be served throughout the day to the rest of the cool crowd.

WOWCOW Newtown: Grand Opening March 17th, 11:30-5pm, 280 King Street, Newtown

The dinner was a two-fold event with the official announcement that Australia’s stylist to the stars and editorial favourite, Renya Xydis, is now the Ambassador and Hair Director for Cloud Nine Australia.  Garth Gauvin, Marketing Director for Haircare Australia said of Xydis, “We are so excited that Renya has joined the Cloud Nine team.  She comes to us with such a wealth of knowledge and expertise we are lucky to have her”.

Xydis’ talent was on display in a hair montage, showcasing the depth and versatility of the Cloud Nine tools she so loves to work with. Each ground-breaking product were elevated to their worthy positions, floating on Perspex plinths within the clouds. Guests were then ushered through to a spectacularly lit dining room evoking the clouds and night sky  while being treated to a delicious seasonal feast.  The night ended with a display of stars and one of the most delicious desserts in recent memory.

Life on Cloud Nine is certainly somewhere we want to live.

Mecca Cosmetica’s Limited Edition Painted Beauty collection hit stores yesterday. Our pick is this gorgeous trans-seasonal forest green shade called ‘Artistry’. Perfect for the colder months ahead of us. All Mecca Cosmetica nail polishes are pigment rich with an easy glide formula for  polished perfection pronto.

Renya Xydis
Valonz
Salon X
Renya Xydis City Salon
Miss Frou Frou

For all PR enquiries please contact Laura Deane at Saunders & Co on 02 8394 4600 or email laura@sandcopr.com.au

Have you heard about Pinterest?

PR Daily describes it like this, ”Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.” And that’s basically it. Each user has a series of categorised pin boards which they add photos to, other users can then follow these pin boards and share your pins.

Pinterest is a unique social networking tool, especially for businesses, because you create and control your own image. Saunders & Co are currently contributing to Pinterest for Cloud Nine where we share pictures of beautiful hair, fashion and beauty as well as pictures of clouds. Other users can then re-pin these images or just look at our boards and be inspired to create their own beautiful hair. In a sense, we are creating a sort of visual portfolio which lets other users see what Cloud Nine is about and the different Cloud Nine products that can be used to create certain looks.

The best thing about Pinterest is that it’s still growing, more than 4000 percent in the last six months to be precise. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). With that type of rapid growth and with user engagement at over an hour, now is the perfect time to start pinning!

What are you waiting for? Check out Cloud Nines Pinterest: http://pinterest.com/cloudninehair/

SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&C Saatchi group, has today signed leading Australian PR consultancy Saunders & Co.

The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & lifestyle sectors.  The network’s founding partners, Talk PR (UK), Me & Us (France), Nike Communication (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011.  The move into Australia and Germany in 2012, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.

The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach.  SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, Procter & Gamble, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.

Jane Boardman, CEO of Talk PR comments “This is a great start to 2012, continuing the forward momentum of SERMO’s growth.  Saunders & Co is a great fit for the network and operate in important markets for global clients.  Presence in Australia will increase SERMO’s exceptional depth of understanding of the global lifestyle sector and will add value to all of the agencies client’s businesses.”

Saunders & Co is a privately owned company and founded by respected marketer Gary Saunders.   Gary has recently brought in business partner Raffaele D’Alisa to steer the agency operations.  Saunders & Co have produced outstanding brand building PR campaigns for clients including P&G Beauty, SK-II, Pantene, Clairol, Mecca Cosmetica, Essie and Invisalign.

Gary Saunders comments, “SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known.  This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.”

For further information please email Raffaele D’Alisa at raffaele@sandcopr.com.au or call (02) 8394 4600. http://www.sandcopr.com.au

This year is particularly big for Saunders & Co with several of our brands being selected as finalists including evo, Diptyque, Nars, Elixia, SK-II, Olay, and Pantene.

All you have to do to is head to the Marie Claire website, fill in your details and select which products are your fave in each category.  SIMPLE!

Keeping with the bohemian style of her dress, Jessica Biel kept her hair relaxed with loose waves thanks to Alterna’s Bamboo Range. For extra volume and lift Alterna Bamboo Volume Weightless Whipped Mousse and the Bamboo Volume Uplifting Root Boost were used on Jess’ damp hair. After styling the whole look was topped of with Alterna Bamboo Smooth Anti-Humidity Hair Spray to lightly finish the look and keep it in place all night. 

Fekkai handled the stunning and elegant up-do’s for Kate Winslet, Dianna Argon and Kate Beckinsale. They also did Reece Witherspoon’s long, beachy waves.

Doubling up, Kate Winslet’s cheeks looked barely blushing with the help of Stila’s Convertible Colour in Lilium. The other Kate, Kate Beckinsale’s makeup stayed flawless all night thanks to Hourglass Veil Mineral Primer and Hourglass Illusion Tinted Moisturiser.

Evan Rachel Wood was positively glowing with a mix of Nars Gaiety and Angelika blush on her cheeks while her soft mauve lips were the perfect combination of Nars Velvet Matte Lip Pencil in Sex Machine and the new Larger Than Life Lip Gloss in Como.

Which Golden Globes look did you love? Do you prefer the elegant looks of Kate Winslet and Kate Beckinsale or something more relaxed like Jessica Biel or Reece Witherspoon?

Paint over the top of any existing nail polish to add an extra layer of fun to your mani and pedi.

Nubar Black Polka Dot

Fine black glitter and small black hexagonal spots in a clear base

RRP $13.20

Stockist details:  Please call Haircare Australia 1300 437 436

Stop bludging, you’ve just had two weeks off!

Get those stitches out as soon as you can and get back to the office.

Get well soon Emily there are lots of boxes of shampoo and conditioner waiting for you!

Take care,

Saunders & Co Family XX

Each Trio Contains 3 Lip Gloss treatments:

1. Nourish – A soft pink shimmer with a sweet, sugary flavour (Also available seperately to buy online)
2. Refresh – A subtle silver sheen with a cool, mint flavour (Exclusive to trio pack)
3. Plump – A flattering gold sparkle with a rich vanilla flavour (Exclusive to trio pack)

Available while stocks last online only at www.elixia.com.au

RRP $48.00

For more information about Elixia contact Cassie Bungey  T: 02 8394 4600 E: cassie@sandcopr.com.au

 Key Ingredients:

• 9 forms of Vitamin E – 8 forms of tocopheryl acetate gives skin a multi-active boost of moisture and hydration and helps protect the skin surface. Plus, Elixia’s patented TPM® Delivery System, made from natural Vitamin E (tocopheryl phosphate) ensures that our Cleansing Cream is
  the only product with 9 Forms of Vitamin E in its formulation.
• Hyadisin- a new, active peptide that provides an immediate and long-lasting moisturising effect to the skin as well as an instant improvement in wrinkle appearance.
• CoQ10 – a naturally occurring amino acid that helps protect skin cells from free radical damage.
• Macadamia Oil – nourishing.
• Avocado Oil – soothing, moisturising.
• Rosehip Oil – antioxidant, anti-ageing.
• TPM® Delivery Technology –TPM® offers 4 times greater absorption of key ingredients into skin, and adds an extra boost of Vitamin E.

Free From
No nasties, including parabens, formaldehydes, sulphates, phthalates, paraffins, artificial colours and dyes, SLS and SLES’s or DEA’s.

125ml Easy to use tube.
$49.95 rrp.

Available at selected Myer stores, www.elixia.com.au

For further information, images or interviews please contact:
Cassie Bungey
Saunders & Co Public Relations
E: cassie@sandcopr.com.au
P: +61 2 8394 4600

Obviously she is on the path to PR enlightenment so we got her to choose her favourite 3 beauty blog posts from this week. 

• Bella Sugar tried out the new Talkia Oil Free Lash Conditioning Cleanser
• Beautyholics Anonymous got her swish on on with Pantene’s Pro-VAqua Light. 
• Into the Gloss has shot Monika wearing makeup by Nars

Thanks Mel xxx

Image – Into the Gloss

The Coast collection – Off Season – is full of key winter items and rich tones perfect for the season to come. With Manu being the brand ambassador we couldn’t think of a better location to showcase the range of checked shirts, casual trousers, and yummy winter knits.

Flinder’s Lane’s race inspired (horses that is) collection* will outfit all the boys for the autumn carnival, office and play. Featuring stripes, two-tone checks and the Pepper Liberty print (a first for the brand) will make for a suave sophisticated look. Contrasting cuff detail and trim are specialist touches which elevate Flinders Lane shirts to a statement of style. Ambassadors for the brand Jimmy Bartel and Mark Gasnier have been seen looking incredibly stylish in Flinders Lane’s summer collection- we cant wait to see them wearing this one!

We’re certainly looking forward to checking out all the well dressed men when winter comes around!

Our first stop is the AW12 collection by Milk & Honey.   

Milk and Honey’s collection ‘Bound by Our Desire’ is a whimsical and romantic journey through the English Highlands – the countryside that inspired Wuthering Heights. Drawing from this literary classic and the tall tales of the time the range is a mixture of textures, playful prints and drabs of colour.

Held at Luxe Studio’s in Darlinghurst the atmosphere was reminiscent of the look book which features the gorgeous Rachel Rutt and was styled by Kym Ellery. We also showed the behind the scenes video of the shoot – but you’ll have to wait a little bit longer to see that!

Favourite pieces on the day included:

- Polka dot shorts
- Suede cut-out camel shirt
- The chunky knits

We just can’t wait for winter!

Image: Miranda Kerr shot by Terry Richardson

As a Twitter user you can post nimble, fast, immediate updates in 140 characters, follow and view updates from other users and send a public reply or private direct message to connect with another tweeter. How does Twitter differentiate itself from YouTube or Facebook or any other medium? Short, sharp and tweet in a restricted 140 characters. This paragraph alone is far too long to Tweet!

‘Tweets’ have evolved since I’ve been watching, from sharing mundane everyday experiences to intellectual and immediate news that influence my day. From shared links to interesting content on the web, conversations around hot topics as they unfold, photos, videos, music and most pertinent, real-time accounts from people in the midst of a newsworthy event, crisis or natural disaster.

To read more of this article which originally appeared on Dynamic Business, click on this link.

Click here to follow Saunders & Co PR on Twitter

The Pantene Expert Panel included Pantene’s Expert stylist Barney Martin, Pantene’s Senior Scientist Dr Jasmine Karsono and Pantene’s Expert Trichologist Tony Pearce. Questions were put to the Pantene Expert Panel surrounding Pantene, formulations, styling and hair care in general.

Zoe Foster, Pantene’s Beauty Expert, unfortunately couldn’t be there but managed to send us a short message from New York via a video link. Mia Freedman hosted the event with an elegance and wit that had us smiling into our bubbles and canapés.

Creating exclusive backstage nail looks, essie collaborated with some of the most sought after designers including: DKNY, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch.

“Well manicured hands are the ultimate fashion accessory,” says Essie Weingarten. “Whether you’re inspired by what’s hot now, or your own personal color choices, every woman can agree: nails are an essential form of self expression, both on the runway and every day. We are thrilled to be a part of Mercedes Benz Fashion Week to help inspire the season’s most important trend statements.”

Manicurist Elle Gerstein, famous for perfecting the tips of Blake Lively and Jennifer Lopez, will lead the talented team of nail professionals in creating many of the essie nail looks seen on the runways. 

“My entire life I have been in pursuit of two goals: creating the most fabulous colors and helping women feel pampered and beautiful by giving them the perfect manicure experience. I am inspired by color all around me, and I’m so thrilled to share it with women everywhere” says Weingarten.

Add a pop of colour with bright separates, like the Elite Top in asparagus and black ($99.00), Tycoon Top in yellow ($99.00), Sitges Top ($119.00) and the Molloy Button Through Skirt in blaze red ($79.00)

Or for the braver fashionista, embrace eye popping colour from head to toe with a chic dress in an elegantly simple shape, such as the beautifully feminine Battersea Dress ($159.00), Servilla Dress (159.00), Kubrick Dress ($139.00) or Malaga Tunic ($139.00)

The oriental influence that we continue to see on a global level comes in the form of pieces carrying floral prints in hues of flamingo, eggplant and atoll. The Ibiza Tunic ($139.00) with a hint of Kimono styling is the perfect option to take you from desk to dinner, or pair the silk blend Isla top (119.00) back with skinny black pants or denim for a subtle take on the trend.

Stripes and animal prints continue to stand strong through Spring and anchor what is otherwise a bright collection, with a touch of monochrome in the flattering diagonal stripes of the Salsa Shirt ($119.00) and reversible Rona Top ($119.00), or a hint of a call from the wild with the Bonnie Blouse ($99.00) and the snakeskin print of the Casares Top ($99.00)

The MAXshop.com Spring collection is available online at http://www.maxshop.com/ now.

Click here to watch the behind the scenes video.

While we are on the topic of music inspiration, essie has a great nailpolish called “Movers and Shakers” which is perfect to mark the occasion with.   And while you are at it, you can dress your boyfriend in some stylin’ threads from Flinders Lane.  Groovy baby!