Renya Xydis
Valonz
Salon X
Renya Xydis City Salon
Miss Frou Frou

For all PR enquiries please contact Laura Deane at Saunders & Co on 02 8394 4600 or email laura@sandcopr.com.au

Have you heard about Pinterest?

PR Daily describes it like this, ”Pinterest is a social network with a simple premise: Users share photos that they find online by “pinning” them, the equivalent of “liking” a status on Facebook or giving a +1 on Google.” And that’s basically it. Each user has a series of categorised pin boards which they add photos to, other users can then follow these pin boards and share your pins.

Pinterest is a unique social networking tool, especially for businesses, because you create and control your own image. Saunders & Co are currently contributing to Pinterest for Cloud Nine where we share pictures of beautiful hair, fashion and beauty as well as pictures of clouds. Other users can then re-pin these images or just look at our boards and be inspired to create their own beautiful hair. In a sense, we are creating a sort of visual portfolio which lets other users see what Cloud Nine is about and the different Cloud Nine products that can be used to create certain looks.

The best thing about Pinterest is that it’s still growing, more than 4000 percent in the last six months to be precise. At an average of 88.3 minutes per visitor, it ranks third on engagement behind Facebook and Tumblr and well ahead of LinkedIn (16 minutes) and Google Plus (5.1 minutes). With that type of rapid growth and with user engagement at over an hour, now is the perfect time to start pinning!

What are you waiting for? Check out Cloud Nines Pinterest: http://pinterest.com/cloudninehair/

SERMO, the first ever global lifestyle pr network founded in 2010 by Talk PR (UK), part of the M&C Saatchi group, has today signed leading Australian PR consultancy Saunders & Co.

The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, beauty & lifestyle sectors.  The network’s founding partners, Talk PR (UK), Me & Us (France), Nike Communication (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011.  The move into Australia and Germany in 2012, takes the number of countries SERMO operates across to 11, spanning five continents with 15 offices worldwide.

The network allows its agencies to deliver a truly global offering to international clients whilst retaining a unique entrepreneurial and boutique approach.  SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, Procter & Gamble, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.

Jane Boardman, CEO of Talk PR comments “This is a great start to 2012, continuing the forward momentum of SERMO’s growth.  Saunders & Co is a great fit for the network and operate in important markets for global clients.  Presence in Australia will increase SERMO’s exceptional depth of understanding of the global lifestyle sector and will add value to all of the agencies client’s businesses.”

Saunders & Co is a privately owned company and founded by respected marketer Gary Saunders.   Gary has recently brought in business partner Raffaele D’Alisa to steer the agency operations.  Saunders & Co have produced outstanding brand building PR campaigns for clients including P&G Beauty, SK-II, Pantene, Clairol, Mecca Cosmetica, Essie and Invisalign.

Gary Saunders comments, “SERMO will ensure that our existing clients benefit from the scale and stature of a major international agency, while maintaining the hands-on approach our clients have always known.  This is also a fantastic opportunity for the Saunders & Co team to further develop our offering and explore global opportunities for our clients.”

For further information please email Raffaele D’Alisa at raffaele@sandcopr.com.au or call (02) 8394 4600. http://www.sandcopr.com.au

This year is particularly big for Saunders & Co with several of our brands being selected as finalists including evo, Diptyque, Nars, Elixia, SK-II, Olay, and Pantene.

All you have to do to is head to the Marie Claire website, fill in your details and select which products are your fave in each category.  SIMPLE!

Keeping with the bohemian style of her dress, Jessica Biel kept her hair relaxed with loose waves thanks to Alterna’s Bamboo Range. For extra volume and lift Alterna Bamboo Volume Weightless Whipped Mousse and the Bamboo Volume Uplifting Root Boost were used on Jess’ damp hair. After styling the whole look was topped of with Alterna Bamboo Smooth Anti-Humidity Hair Spray to lightly finish the look and keep it in place all night. 

Fekkai handled the stunning and elegant up-do’s for Kate Winslet, Dianna Argon and Kate Beckinsale. They also did Reece Witherspoon’s long, beachy waves.

Doubling up, Kate Winslet’s cheeks looked barely blushing with the help of Stila’s Convertible Colour in Lilium. The other Kate, Kate Beckinsale’s makeup stayed flawless all night thanks to Hourglass Veil Mineral Primer and Hourglass Illusion Tinted Moisturiser.

Evan Rachel Wood was positively glowing with a mix of Nars Gaiety and Angelika blush on her cheeks while her soft mauve lips were the perfect combination of Nars Velvet Matte Lip Pencil in Sex Machine and the new Larger Than Life Lip Gloss in Como.

Which Golden Globes look did you love? Do you prefer the elegant looks of Kate Winslet and Kate Beckinsale or something more relaxed like Jessica Biel or Reece Witherspoon?

Paint over the top of any existing nail polish to add an extra layer of fun to your mani and pedi.

Nubar Black Polka Dot

Fine black glitter and small black hexagonal spots in a clear base

RRP $13.20

Stockist details:  Please call Haircare Australia 1300 437 436

Stop bludging, you’ve just had two weeks off!

Get those stitches out as soon as you can and get back to the office.

Get well soon Emily there are lots of boxes of shampoo and conditioner waiting for you!

Take care,

Saunders & Co Family XX

Each Trio Contains 3 Lip Gloss treatments:

1. Nourish – A soft pink shimmer with a sweet, sugary flavour (Also available seperately to buy online)
2. Refresh – A subtle silver sheen with a cool, mint flavour (Exclusive to trio pack)
3. Plump – A flattering gold sparkle with a rich vanilla flavour (Exclusive to trio pack)

Available while stocks last online only at www.elixia.com.au

RRP $48.00

For more information about Elixia contact Cassie Bungey  T: 02 8394 4600 E: cassie@sandcopr.com.au

 Key Ingredients:

• 9 forms of Vitamin E – 8 forms of tocopheryl acetate gives skin a multi-active boost of moisture and hydration and helps protect the skin surface. Plus, Elixia’s patented TPM® Delivery System, made from natural Vitamin E (tocopheryl phosphate) ensures that our Cleansing Cream is
  the only product with 9 Forms of Vitamin E in its formulation.
• Hyadisin- a new, active peptide that provides an immediate and long-lasting moisturising effect to the skin as well as an instant improvement in wrinkle appearance.
• CoQ10 – a naturally occurring amino acid that helps protect skin cells from free radical damage.
• Macadamia Oil – nourishing.
• Avocado Oil – soothing, moisturising.
• Rosehip Oil – antioxidant, anti-ageing.
• TPM® Delivery Technology –TPM® offers 4 times greater absorption of key ingredients into skin, and adds an extra boost of Vitamin E.

Free From
No nasties, including parabens, formaldehydes, sulphates, phthalates, paraffins, artificial colours and dyes, SLS and SLES’s or DEA’s.

125ml Easy to use tube.
$49.95 rrp.

Available at selected Myer stores, www.elixia.com.au

For further information, images or interviews please contact:
Cassie Bungey
Saunders & Co Public Relations
E: cassie@sandcopr.com.au
P: +61 2 8394 4600

Obviously she is on the path to PR enlightenment so we got her to choose her favourite 3 beauty blog posts from this week. 

• Bella Sugar tried out the new Talkia Oil Free Lash Conditioning Cleanser
• Beautyholics Anonymous got her swish on on with Pantene’s Pro-VAqua Light. 
• Into the Gloss has shot Monika wearing makeup by Nars

Thanks Mel xxx

Image – Into the Gloss

The Coast collection – Off Season – is full of key winter items and rich tones perfect for the season to come. With Manu being the brand ambassador we couldn’t think of a better location to showcase the range of checked shirts, casual trousers, and yummy winter knits.

Flinder’s Lane’s race inspired (horses that is) collection* will outfit all the boys for the autumn carnival, office and play. Featuring stripes, two-tone checks and the Pepper Liberty print (a first for the brand) will make for a suave sophisticated look. Contrasting cuff detail and trim are specialist touches which elevate Flinders Lane shirts to a statement of style. Ambassadors for the brand Jimmy Bartel and Mark Gasnier have been seen looking incredibly stylish in Flinders Lane’s summer collection- we cant wait to see them wearing this one!

We’re certainly looking forward to checking out all the well dressed men when winter comes around!

Our first stop is the AW12 collection by Milk & Honey.   

Milk and Honey’s collection ‘Bound by Our Desire’ is a whimsical and romantic journey through the English Highlands – the countryside that inspired Wuthering Heights. Drawing from this literary classic and the tall tales of the time the range is a mixture of textures, playful prints and drabs of colour.

Held at Luxe Studio’s in Darlinghurst the atmosphere was reminiscent of the look book which features the gorgeous Rachel Rutt and was styled by Kym Ellery. We also showed the behind the scenes video of the shoot – but you’ll have to wait a little bit longer to see that!

Favourite pieces on the day included:

- Polka dot shorts
- Suede cut-out camel shirt
- The chunky knits

We just can’t wait for winter!

Image: Miranda Kerr shot by Terry Richardson

As a Twitter user you can post nimble, fast, immediate updates in 140 characters, follow and view updates from other users and send a public reply or private direct message to connect with another tweeter. How does Twitter differentiate itself from YouTube or Facebook or any other medium? Short, sharp and tweet in a restricted 140 characters. This paragraph alone is far too long to Tweet!

‘Tweets’ have evolved since I’ve been watching, from sharing mundane everyday experiences to intellectual and immediate news that influence my day. From shared links to interesting content on the web, conversations around hot topics as they unfold, photos, videos, music and most pertinent, real-time accounts from people in the midst of a newsworthy event, crisis or natural disaster.

To read more of this article which originally appeared on Dynamic Business, click on this link.

Click here to follow Saunders & Co PR on Twitter

The Pantene Expert Panel included Pantene’s Expert stylist Barney Martin, Pantene’s Senior Scientist Dr Jasmine Karsono and Pantene’s Expert Trichologist Tony Pearce. Questions were put to the Pantene Expert Panel surrounding Pantene, formulations, styling and hair care in general.

Zoe Foster, Pantene’s Beauty Expert, unfortunately couldn’t be there but managed to send us a short message from New York via a video link. Mia Freedman hosted the event with an elegance and wit that had us smiling into our bubbles and canapés.

Creating exclusive backstage nail looks, essie collaborated with some of the most sought after designers including: DKNY, L.A.M.B., Zac Posen, Carolina Herrera and Tory Burch.

“Well manicured hands are the ultimate fashion accessory,” says Essie Weingarten. “Whether you’re inspired by what’s hot now, or your own personal color choices, every woman can agree: nails are an essential form of self expression, both on the runway and every day. We are thrilled to be a part of Mercedes Benz Fashion Week to help inspire the season’s most important trend statements.”

Manicurist Elle Gerstein, famous for perfecting the tips of Blake Lively and Jennifer Lopez, will lead the talented team of nail professionals in creating many of the essie nail looks seen on the runways. 

“My entire life I have been in pursuit of two goals: creating the most fabulous colors and helping women feel pampered and beautiful by giving them the perfect manicure experience. I am inspired by color all around me, and I’m so thrilled to share it with women everywhere” says Weingarten.

Add a pop of colour with bright separates, like the Elite Top in asparagus and black ($99.00), Tycoon Top in yellow ($99.00), Sitges Top ($119.00) and the Molloy Button Through Skirt in blaze red ($79.00)

Or for the braver fashionista, embrace eye popping colour from head to toe with a chic dress in an elegantly simple shape, such as the beautifully feminine Battersea Dress ($159.00), Servilla Dress (159.00), Kubrick Dress ($139.00) or Malaga Tunic ($139.00)

The oriental influence that we continue to see on a global level comes in the form of pieces carrying floral prints in hues of flamingo, eggplant and atoll. The Ibiza Tunic ($139.00) with a hint of Kimono styling is the perfect option to take you from desk to dinner, or pair the silk blend Isla top (119.00) back with skinny black pants or denim for a subtle take on the trend.

Stripes and animal prints continue to stand strong through Spring and anchor what is otherwise a bright collection, with a touch of monochrome in the flattering diagonal stripes of the Salsa Shirt ($119.00) and reversible Rona Top ($119.00), or a hint of a call from the wild with the Bonnie Blouse ($99.00) and the snakeskin print of the Casares Top ($99.00)

The MAXshop.com Spring collection is available online at http://www.maxshop.com/ now.

Click here to watch the behind the scenes video.

While we are on the topic of music inspiration, essie has a great nailpolish called “Movers and Shakers” which is perfect to mark the occasion with.   And while you are at it, you can dress your boyfriend in some stylin’ threads from Flinders Lane.  Groovy baby!

……………

“Digital PR has been a focus area of Saunders & Co for many years. We will continue to focus on the most effective tools (and this will be dictated by the campaign objectives and target audience) that deliver the message to the consumer of our clients’ brands,” D’Alisa said.

However, D’Alisa believes digital media must work with traditional media in order to achieve the best results.

“No element of the marketing mix can work in isolation and I believe each element (of the ​marketing mix) plays a role in the launch of a brand or new message. Digital PR today is about content that leads to conversation. The use of traditional mediums can help to instigate those conversations by driving broad awareness.”

Infographic above from PR Daily.  Click here to read the rest of the original article and consider how digital media can be used as part of the marketing mix to get people talking about your brand.

It might be a bit early and a daunting for you, but the girls in the office are already preparing for Christmas.  Yes, It’s nearly that time of year already….So to make things that little bit easier we put together a little Christmas news day at our Alexandria offices for the editors.   All the girls spent most of the day discussing gift options, drinking tea and treating themselves to a few macaroons.

I, on the other hand spent the day spying all the glamorous shoes I saw the girls parading through the showroom throughout the day! My one weakness is shoes and nail polish and the day was full of both!

Don’t get me wrong, it wasn’t all macaroons and shoes all day! Everyone was filled in on Christmas gift ideas from some of our fab brands including Essie, Mecca Cosmetica, Thalgo, Trilogy, Grown, Saison, Ezibuy, Obus, Flinders Lane, Coast Clothing Co. and Merino kids.

I’m putting my Christmas order in now for the Voluspa Golden Cyprus candles because they smell like Dad’s Christmas tree.  And I think the Flinders Lane bow ties would be a lovely addition to my beaded collar. 

See you all soon!
- Bindi x

Founded in Paris in 1963, Manuel Canovas started as a prestige fabric house, specialising in interior decoration. World famous for beautiful colors, floral designs and luxurious weaves, Monsieur Canovas was originally inspired by his passion for botany, American folk art and Japanese graphic arts. Later, inspired by his travels to exotic regions he created an exquisite home fragrance collection of exceptional quality which is now available exclusively throughout Australia and New Zealand through Saison.

The Manuel Canovas home fragrance collection is a luxurious range of candles and natural sprays created to enliven the senses and to enrich the atmosphere of the home.  Stylish and unusual, this collection includes a wide range of perfumes from the warm scent of a Mediterranean garden to the exotic smells of the Orient.  The exotic allure of the scents create a subtle, elegant atmosphere in the home where the palette of ingredients exists much like a carefully chosen selection of textiles reminiscent of Canovas’ luxurious weaves and distinctive designs.  The precious ’shagreen’ design of the packaging was once used to enhance jewelry boxes and other refined accessories.

All candles and natural sprays are environmentally friendly and are made with lead-free wicks and extra pure non-allergenic waxes of the highest quality . Each long-lasting, clean burning candle is hand-poured and contains up to 14% pure essential oils.

Manuel Canovas Jardin de Lantana Room Spray – RRP $75.00
Available from Saison 03 9078 3747 or www.shopsaison.com.au

Bright evening gowns in red, aqua and detailed white trailed down an Alex Perry runway, while Morrison featured a fresh, young and earthy collection. “It was such a pleasure working with Essie Australia”, remarks Alex Perry. “The nails worked beautifully with the clothes and the models looked simply stunning in their complete looks.”

Essie Ballet Slippers $18.95
Essie Topless and Barefoot (available 1st September 2011) $18.95

Essie is available from Myer and selected salons.  For further stockist details call (02)9477 6900

To watch the backstage video click here

The ultra modern film features two robotic arms – more commonly used for assisted surgeries and other advanced engineering applications – transforming 17 year old New Zealand model Emily Baker with a swipe of Via Veneto Larger Than Life Long-Wear Eyeliner to convey the product’s precision application and stiking impact. 

With nine intense hues to compliment any look, the range of eyeliners is the new must have fashion accessory.  Who needs robots anyway?!?!

To watch the video click here. 

Nars Larger Than Life Long-Wear Eyeliner RRP$45.00

Available exclusively at Mecca Cosmetica from the 22nd August 2011. 

Manu is a natural fit for Coast Clothing as he embodies the lifestyle, casual ease and style of this iconic label. Manu will be the face of the Summer 2011 collection which arrives in store in August. This collection is inspired by sailing culture, featuring ocean blues, sea foam greens, bold checks and clean stripes. 

Coast Clothing’s signature linen and cotton shirts are effortlessly stylish and perfect for long summer days.  Available at Myer, David Jones and selected boutiques nationally. 

For further information, please contact Kate Fraser at Saunders & Co PR t: 02 8493 4600 e: kate@sandcopr.com.au

D’Alisa was formerly at The Procter & Gamble Company for 12 years and held a number of senior Communications and Brand Public Relations roles in Sydney, Geneva and most recently Singapore.  During Raffaele’s impressive tenure at P&G he played an integral role marketing some of the world’s leading global brands including Pantene, Olay, SK-II, Clairol and Vicks Healthcare.  His move to Geneva to work in P&G’s Prestige division exposed Raffaele to an impressive global portfolio of market leading brands including Hugo Boss and Gucci fragrances.

“I am thrilled to have Raffaele join the agency and be part of the team.  His strategic strengths and vast worldwide experience in corporate, consumer mass and prestige brand communications, will be an important addition to building capability for existing clients and growing the Saunders & Co PR business long term.  Raffaele’s return to Australia earlier this year to independently consult and now join as a partner in Saunders & Co presents a very exciting opportunity for our clients, our team and for us both”, said Gary Saunders, Managing Director, Saunders & Co PR Australia.

Saunders & Co PR reputation in Australia for the very best in brand public relations, brand ambassador alignments, media relations and reputation building campaigns is evident by its high profile long-term brand and client engagements.

Developed by orthodontists and used in dental practices around the world, Invisalign is the fastest growing orthodontic company in Australia, recognised worldwide for its modern approach to straightening teeth. Using a series of custom-made, clear, removable aligners that are replaced every two weeks, Invisalign gradually moves teeth into position. In most cases, the cost and treatment time of Invisalign is comparable to traditional braces.  Unlike braces, these clear aligners can be removed allowing users to brush and floss their teeth as usual and unlike veneers and other ‘cosmetic’ treatments, Invisalign is gentle on teeth and gums. Sold in more than 50 countries worldwide, Invisalign is a well-established brand name among consumers and has helped doctors achieve healthy, beautiful smiles for over 1.4 million patients worldwide.  

If you love the geeky tech info, this video will be right up your alley.  It’s amazing what machines can do these days!  Click here to watch