Worldwide Olympic Partner Procter & Gamble congratulates Emily Seebohm for winning a silver medal on the 5th day of the London 2012 Olympic Games. The Pantene ambassador, who has now won two medals, is a member of the Australian swim team, and before taking out the silver medal set an Olympic record of 58.23sec in her heat on Sunday. Yesterday evening, Seebohm stopped the clock at 58.68sec in the 100m backstroke final.

As the Proud Sponsor of Mums, P&G also extended congratulations to Karen Seebohm. P&G recognises that no athlete makes it to the Olympics Games alone. And athletes’ mums are nearly always a key part of their Olympic journeys.

As P&G is in the business of helping mums, it is using its voice at the Olympic Games to say “thank you” to mums for all they do to help their kids achieve their dreams. Its Thank You Mum campaign is the largest scale initiative in the company’s 175-year history.

Maile Carnegie for P&G, said, “This is an extraordinary accomplishment, and on behalf of P&G, I am delighted for Emily Seebohm, Karen Seebohm and family.”

Emily Seebohm said, “I’m really happy with what I’ve achieved and it will spur me on for gold next time. I saw my mum in the crowd after my medal ceremony and I took the opportunity to just give her a hug. It was great to have her there and have her support.”

Of her daughter’s performance, Karen said: “She did a great job, she came away with a silver medal and set a new Olympic record. I’m so proud of her.”

The Thank You Mum campaign has been brought to life through a variety of media channels and in-store with a worldwide retailer program that began in April and will run through August. Olympic Games-themed P&G branded products will be featured in millions of stores across the globe. As a part of the P&G Thank You Mum promotion, P&G has committed to raise $5 million to support local youth sports programs in many countries, through a portion of sales and donations from the company’s leadership brands including Pampers®, Tide®, Gillette® and Pantene®.