Watch Ricki-Lee’s behind-the-scenes video here: Behind-The-Scenes with Ricki-Lee
We’re baaack!
It’s great to be back and we are bigger and better than ever! Make sure you have a browse through our new look site and feel free to drop us a line and tell us what you think.
Image: Miranda Kerr shot by Terry Richardson
Back to basics: Twitter 101
The social phenomenon Twitter is growing so fast it threatens to overtake other social media channels and change once more the ever evolving social media landscape. Since its inception five years ago, there are already 85 million accounts with one or more followers. The time it took from the first tweet to the billionth tweet was three years, two months and one day.
As a Twitter user you can post nimble, fast, immediate updates in 140 characters, follow and view updates from other users and send a public reply or private direct message to connect with another tweeter. How does Twitter differentiate itself from YouTube or Facebook or any other medium? Short, sharp and tweet in a restricted 140 characters. This paragraph alone is far too long to Tweet!
‘Tweets’ have evolved since I’ve been watching, from sharing mundane everyday experiences to intellectual and immediate news that influence my day. From shared links to interesting content on the web, conversations around hot topics as they unfold, photos, videos, music and most pertinent, real-time accounts from people in the midst of a newsworthy event, crisis or natural disaster.
To read more of this article which originally appeared on Dynamic Business, click on this link.
Click here to follow Saunders & Co PR on Twitter
The Marketing Mix
No doubt by now, you will have already heard about the new addition to our Saunders & Co PR team, General Manager Raffaele D’Alisa, and it seems others have as well…. Already making waves online, an article appeared on Influencing today with Raff making comment on the strategic marketing mix working together. We have pulled a sneaky quote from the story and pasted it below, however to read the full article click here.
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“Digital PR has been a focus area of Saunders & Co for many years. We will continue to focus on the most effective tools (and this will be dictated by the campaign objectives and target audience) that deliver the message to the consumer of our clients’ brands,” D’Alisa said.
However, D’Alisa believes digital media must work with traditional media in order to achieve the best results.
“No element of the marketing mix can work in isolation and I believe each element (of the marketing mix) plays a role in the launch of a brand or new message. Digital PR today is about content that leads to conversation. The use of traditional mediums can help to instigate those conversations by driving broad awareness.”
Infographic above from PR Daily. Click here to read the rest of the original article and consider how digital media can be used as part of the marketing mix to get people talking about your brand.
Bindi’s diary – Christmas News Day
Hi everyone! Bindi here again! Thought I should just keep you in the loop with what’s been happen’ in the office of late and let me tell you it has been BUSY!
It might be a bit early and a daunting for you, but the girls in the office are already preparing for Christmas. Yes, It’s nearly that time of year already….So to make things that little bit easier we put together a little Christmas news day at our Alexandria offices for the editors. All the girls spent most of the day discussing gift options, drinking tea and treating themselves to a few macaroons.
I, on the other hand spent the day spying all the glamorous shoes I saw the girls parading through the showroom throughout the day! My one weakness is shoes and nail polish and the day was full of both!
Don’t get me wrong, it wasn’t all macaroons and shoes all day! Everyone was filled in on Christmas gift ideas from some of our fab brands including Essie, Mecca Cosmetica, Thalgo, Trilogy, Grown, Saison, Ezibuy, Obus, Flinders Lane, Coast Clothing Co. and Merino kids.
I’m putting my Christmas order in now for the Voluspa Golden Cyprus candles because they smell like Dad’s Christmas tree. And I think the Flinders Lane bow ties would be a lovely addition to my beaded collar.
See you all soon!
- Bindi x
Saunders & Co appoints Raffaele D’Alisa as GM & Agency Partner
Saunders & Co PR has recruited a highly respected senior management professional as the agency invests further in its business in Australia.
Raffaele D’Alisa has been appointed General Manager and Agency Partner focused on building capability for existing clients and growing the business long term.
D’Alisa was formerly at The Procter & Gamble Company for 12 years and held a number of senior Communications and Brand Public Relations roles in Sydney, Geneva and most recently Singapore. During Raffaele’s impressive tenure at P&G he played an integral role marketing some of the world’s leading global brands including Pantene, Olay, SK-II, Clairol and Vicks Healthcare. His move to Geneva to work in P&G’s Prestige division exposed Raffaele to an impressive global portfolio of market leading brands including Hugo Boss and Gucci fragrances.
“I am thrilled to have Raffaele join the agency and be part of the team. His strategic strengths and vast worldwide experience in corporate, consumer mass and prestige brand communications, will be an important addition to building capability for existing clients and growing the Saunders & Co PR business long term. Raffaele’s return to Australia earlier this year to independently consult and now join as a partner in Saunders & Co presents a very exciting opportunity for our clients, our team and for us both”, said Gary Saunders, Managing Director, Saunders & Co PR Australia.
Saunders & Co PR reputation in Australia for the very best in brand public relations, brand ambassador alignments, media relations and reputation building campaigns is evident by its high profile long-term brand and client engagements.
An update from Bindi
Hi friends! It’s me, Bindi Saunders! Dad said I could take over the blog today becasue he is super busy and working really hard.
Today was such an exciting day in the office. The girls took me into the beauty cupboard and I got to choose all my favourite products!!! These are the ones I think smell the best, but don’t worry, I’m going to try to break in there and find some more new products next week as well….
- Alterna Caviar Blonde Leave in Conditioner - brings out my natural tones and highlights while keeping my coat silky and smooth
- Essie nailpolish in smooth sailing – a lady should have beautiful manicured nails at all times and just because I’m a dog doesn’t mean that I should be left out.
- Redecker Dog Brush from Saison - to keep my coat tangle free
- Evo Salty Dog Spray - it gives my hair great texture after I’ve had a bath
- Voluspa candles for nap time in dad’s office. My favourite is the Burmeese Rosewood fragrance
That’s all for now but if you want to hang out more you can be friends with me on facebook as well! Or if you have any product suggestions that you think I should test out, send me an email at info@sandcopr.com.au
See you soon
- Bindi x
Mums & Bubs News Day
Thank you to everyone who came to our Saunders & Co News Day yesterday! Our Mums & Bubs theme was a hit with brands such as Eco.Kid, Weleda, Subtle Energies and Mecca Cosmetica on the table as well as some great fashion choices from EziBuy, Obus & every Mum’s favorite, Merino Kids.
The rain didn’t stop the girls, prams and babies from stopping by for a hot cup of tea and some afternoon treats!
Sweet Treats from the Australian Beauty Bloggers Weekend
Here at Saunders, the beauty team are munching down some delicious mini cupcakes, thanks to the lovely Kimmi and Jacie from ABBW.
Taking place on the 24th & 25th of September, the Australian Beauty Bloggers Weekend is a new initiative organised by beauty bloggers Kimberly Nissen from The Plastic Diaries, and Jacie Galpin from You’ve Got Nail. The event is designed to bridge the gap between brands and bloggers, and is an opportunity for them to engage with each other.
Beauty Intern Wanted
We are after a new intern in the Saunders & Co family to help our beautiful beauty girls full time, 5 days a week for the month of July 2011.
Day to day duties will include event planning, monitoring the latest coverage in magazines, working across both online and print media and viewing all the latest from our beauty and lifestyle brands.
Ideally looking for someone with a passion for the beauty industry who wants to gain some experience in PR. Must be organised, able to take initiative and have a thirst for learning!
If you’re interested in this wonderful opportunity please email florence@sandcopr.com.au
