No doubt by now, you will have already heard about the new addition to our Saunders & Co PR team, General Manager Raffaele D’Alisa, and it seems others have as well…. Already making waves online, an article appeared on Influencing today with Raff making comment on the strategic marketing mix working together.  We have pulled a sneaky quote from the story and pasted it below, however to read the full article click here. 

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“Digital PR has been a focus area of Saunders & Co for many years. We will continue to focus on the most effective tools (and this will be dictated by the campaign objectives and target audience) that deliver the message to the consumer of our clients’ brands,” D’Alisa said.

However, D’Alisa believes digital media must work with traditional media in order to achieve the best results.

“No element of the marketing mix can work in isolation and I believe each element (of the ​marketing mix) plays a role in the launch of a brand or new message. Digital PR today is about content that leads to conversation. The use of traditional mediums can help to instigate those conversations by driving broad awareness.”

Infographic above from PR Daily.  Click here to read the rest of the original article and consider how digital media can be used as part of the marketing mix to get people talking about your brand.